As a designer, it was frustrating to watch big companies simply using their logo to sell their products. To me, this seemed to lack creativity. While I understand this type of merchandising, Rhinohouse aims to stand out from the crowd. Because I am not only a designer of lifestyle tees, but also a fan of wearing them, I felt the need to take a step off the beaten path and produce designs that were not only exciting to me, but to my customers as well.
The “seed” of creating Rhinohouse was planted in the deep desire to trigger a change in this mundane market. Tee lovers want a dynamic product, with new, compelling designs to look forward to regularly. By working closely with the artists on the Rhinohouse team, this is what we hope to provide.
Being an advocate of animal rights myself, it has always been heart-wrenching to witness animals being poached for their tusks and skin. Rhinos in particular are remarkable animals, and my desire to stop hunters from killing them inspired me to find ways that my company could assist in the effort to protect them. Rhinos are on the brink of extinction due to the practices of poachers. All five species of rhinos are under threat, and two species of rhinos in Asia (The Sumatran and Javan) are already considered to be Critically Endangered. That is one step away from Extinct.
From these two deeply held ideals, the “seed” that was the beginnings of my company grew into a “sapling.” and we are confident that the sapling will soon grow in to a strong tree!
Rhinohouse emphasizes designing and marketing surf and snow lifestyle apparel that is original and exciting. Our products are distinctive, high quality, and unique. The designs we use are sometimes quirky, sometimes funny, but always thought-provoking. We aspire to join the concepts of fun surf and snow apparel, with our desire to help one of the most endangered species on the planet. We hope you will join us on this journey!
