As a designer, it was frustrating to watch big companies simply using their logo to sell their products. To me, this seemed to lack creativity. While I understand this type of merchandising, Rhinohouse aims to stand out from the crowd. Because I am not only a designer of lifestyle tees, but also a fan of wearing them, I felt the need to take a step off the beaten path and produce designs that were not only exciting to me, but to my customers as well.
The “seed” of creating Rhinohouse was planted in the deep desire to trigger a change in this mundane market. Tee lovers want a dynamic product, with new, compelling designs to look forward to regularly. By working closely with the artists on the Rhinohouse team, this is what we hope to provide.